Why is repeat advertising so important for your business?

By David Tingley, editor, Cuckfield Life magazine

One-off advertisements don't really work. I mean, sometimes they do, sure. But generally they don't! That's the reason why we recently stopped selling small, one-off placements in our family of three community magazines (Cuckfield Life, Lindfield Life & Hurst Life) - because feedback suggested that it wasn't good advice for our customers. 

Here is local marketing expert, Rebecca Jabbar (Strategic Marcomms), who explains what she thinks about why it makes good sense to advertise repeatedly...

What we want our customers doing is spending money on GOOD, EFFECTIVE advertising that gives them new customers consistently, so that THEIR BUSINESS GROWS and they tell lots of other businesses about how worthwhile it was ADVERTISING in our community magazines. 

That is our aim and that's just what we strive to do. Talk to us about advertising in Cuckfield Life today...

The Gillian Fabb Memorial Fund

A charity set up in memory of an eight year old Cuckfield girl who died from a rare form of cancer reaches a milestone this year.

For the past 40 years The Gillian Fabb Memorial Fund has been close to the hearts of Cuckfield residents, as Gilly’s mum Val has worked tirelessly to raise funds for research into child cancer and to ensure that some good came from her daughter’s tragic death.

With support from her family, friends and generations of Cuckfield residents, Val has raised thousands of pounds to provide vital equipment for children’s hospitals. 

As the charity marks its 40th anniversary, Val shares Gilly’s story, and tells how fund raising helped the family cope with their loss and how she hopes to top the magic £200,000 mark by the end of the year.

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Read the full story on page 16-17 of the Aug/Sept issue of Cuckfield Life or download the article here. 

Help Val and the charities trustee's raise the extra £3,283.09 to make it £200,000 raised in 40 years - support Rob Harrington who is doing the South Downs Bike Ride in September to raise money for the Gillian Fabb Memorial Fund.

Rob's Virgin Money Charity Giving page: http://uk.virginmoneygiving.com/RobHarrington

How far can Cuckfield Life mag go on your holidays?

How far can we go?

At Cuckfield Life, we’d love to see our magazines going with readers to their holiday destinations. How far can you make the magazine go? 

Why not sneak a copy into your suitcase and bring it out for a photo by the pool, in front of the town’s ‘welcome to...’ sign or as a selfie next to a national tourist destination! 

Whether it’s home or abroad - we think it would be fun to see the magazine breaking past the West Sussex borders. 

Share the photos with us on Twitter or Facebook (mention @CuckfieldLife), or email in your snap to photos@cuckfieldlife.co.uk